Digital Design and Illustration Work by Amanda Tricomi
Design work for TOMS included web and mobile page designs, graphics for email and web marketing, and a suite of illustrations used across web, experiential, catalog, and in-store applications.
In addition to the digital and web design work for TOMS, I was also able to create illustrations for the sketchbook props used during filming of the TOMS x AT&T commercial that aired during the 2016 Academy Awards.
OmniForce (and its charitable arm CauseForce) produce athletic events across the US, Canada, and Australia. In 2015, I was named Brand Director for a new event: The Scotiabank Baycrest Pro-Am, North America’s largest hockey charity game, and set to work on the full identity design for this event. From logo design, web design, print materials, apparel, signage, brand guide, and more, I was able to construct a cohesive brand identity (and design a jersey for Gordie Howe!)
Other OmniForce events included the Surf City Half/Full Marathons, and the Surf City 10 races in Huntington Beach. I worked on the 20th anniversary of the Surf City Marathon, creating custom badges and a logo refresh. I also designed t-shirts, postcards, wayfinding signage, and finisher’s medals that incorporated bottle-openers and sand-flecked enamel.
Ambitious education technology start-up Brainrush, founded by Atari and Chuck E. Cheese founder Nolan Bushnell, aimed to revolutionize the way students learned. By working directly with teachers to craft learning games on the Brainrush platform, Brainrush was an invaluable learning tool for students age K–college.
Joining the Brainrush team at the outset, I was able to design the Brainrush brand identity from the ground up, carefully crafting the website, iconography, marketing materials, print collateral, and apparel. I even stenciled an entire wall of the office with their logo in chalk.
Working in tandem with the developers, marketing team, teachers and educators was an informative experience. I was able to adapt designs to work well with different learning styles and accessibility needs.
Identity design for former music venue and bar in Union Square, Somerville, MA.
Since Radio was a hotspot for live music, I focused the identity around the nostalgia of tuning the radio to your favorite station, or exploring the unknown end of the dial to find something new.
The overall feeling of the brand embraced its retro roots, but kept things modern. Radio was the type of venue that would serve you a PBR or a perfectly balanced craft cocktail while you nodded along to the band.
