OmniForce / CauseForce

OmniForce (and its charitable arm CauseForce) produce athletic events across the US, Canada, and Australia. In 2015, I was named Brand Director for a new event: The Scotiabank Baycrest Pro-Am, North America’s largest hockey charity game, and set to work on the full identity design for this event. From logo design, web design, print materials, apparel, signage, brand guide, and more, I was able to construct a cohesive brand identity (and design a jersey for Gordie Howe!)

Other OmniForce events included the Surf City Half/Full Marathons, and the Surf City 10 races in Huntington Beach. I worked on the 20th anniversary of the Surf City Marathon, creating custom badges and a logo refresh. I also designed t-shirts, postcards, wayfinding signage, and finisher’s medals that incorporated bottle-openers and sand-flecked enamel.

Scotiabank Baycrest Pro-Am, Surf City Marathon + Half Marathon, Surf City 10