Digital Design and Illustration Work by Amanda Tricomi
Media Arts Lab wanted to create a guide to include with their onboarding materials for new employees—something exciting that captured the lore of Los Angeles, and the thousand interesting nooks and crannies of this sprawling city.
Enter: The LA City Guide. Detailed illustrations of some of the weirdest, most photographed, much talked about landmarks in the greater Los Angeles Area.
Side note: woolly mammoths are surprisingly difficult to draw.
Design work for TOMS included web and mobile page designs, graphics for email and web marketing, and a suite of illustrations used across web, experiential, catalog, and in-store applications.
In addition to the digital and web design work for TOMS, I was also able to create illustrations for the sketchbook props used during filming of the TOMS x AT&T commercial that aired during the 2016 Academy Awards.
When your friend is a talented seamstress and asks if you could design their logo and garment tags, you do it. You also casually add your measurements to your email footer and hope they notice.
It was incredibly fun to concept this logo and tag design for Hands of Gold, out of Vermont, and work with the embroiderer to get perfect versions of the finished tag.
OmniForce (and its charitable arm CauseForce) produce athletic events across the US, Canada, and Australia. In 2015, I was named Brand Director for a new event: The Scotiabank Baycrest Pro-Am, North America’s largest hockey charity game, and set to work on the full identity design for this event. From logo design, web design, print materials, apparel, signage, brand guide, and more, I was able to construct a cohesive brand identity (and design a jersey for Gordie Howe!)
Other OmniForce events included the Surf City Half/Full Marathons, and the Surf City 10 races in Huntington Beach. I worked on the 20th anniversary of the Surf City Marathon, creating custom badges and a logo refresh. I also designed t-shirts, postcards, wayfinding signage, and finisher’s medals that incorporated bottle-openers and sand-flecked enamel.
In 2019, Jennifer Love Tang ran for City Council in her home town of Monterey Park, CA. She was one of the youngest candidates to ever run, and was running against an incumbent with serious financial backers.
I wanted to give her a fresh and colorful campaign logo that would set her apart from the unremarkable campaign graphics that flood city government races.
In addition to her logo, I set her up with a comprehensive brand guide that all of her campaign volunteers could easily follow when creating campaign materials, emails, and social media posts.
It was super fun to create the additional design elements as well: her signature, patterns, badges, and banners.
Armed with a slew of design ammo, legions of supporters and volunteers, and fresh energy, Jennifer mounted a competitive campaign and very nearly won.
Various logo projects for clients—incorporating typography, icon creation, and color palettes.
Ambitious education technology start-up Brainrush, founded by Atari and Chuck E. Cheese founder Nolan Bushnell, aimed to revolutionize the way students learned. By working directly with teachers to craft learning games on the Brainrush platform, Brainrush was an invaluable learning tool for students age K–college.
Joining the Brainrush team at the outset, I was able to design the Brainrush brand identity from the ground up, carefully crafting the website, iconography, marketing materials, print collateral, and apparel. I even stenciled an entire wall of the office with their logo in chalk.
Working in tandem with the developers, marketing team, teachers and educators was an informative experience. I was able to adapt designs to work well with different learning styles and accessibility needs.
The California Women’s Law Center recently redesigned their website and wanted a brand refresh and refined Style Guide for their employees and developer to follow. I was able to put together an easy-to-follow Brand Guide and a Web Guide including typography guidelines, color palettes, patterns, icons, and updated logos.
Both guides will enable CWLC to create presentations and branded materials with professional and consistent identities that faithfully represent the noble work of the organization.
Identity design for former music venue and bar in Union Square, Somerville, MA.
Since Radio was a hotspot for live music, I focused the identity around the nostalgia of tuning the radio to your favorite station, or exploring the unknown end of the dial to find something new.
The overall feeling of the brand embraced its retro roots, but kept things modern. Radio was the type of venue that would serve you a PBR or a perfectly balanced craft cocktail while you nodded along to the band.
